Buying & selling - Elements & Types
Buying Elements The activities involved in buying process are called buying elements or Components or Sub - functions. The sub - function of buying involved in buying process can be divided into 5 types as - Making buying plan , Making Contact with , Making a Choice , Talking for Agreement and Making a Contract. Professor Tousley and Clark and clark have identified the five components of buying. They are as follows:- 1) Planning to Purchase Planning begins in buyers mind from want or desire of goods. It means buying must be preceded by a good deal of Thinking , Estimating and Planning. A plan for buying is said to be appropriate only when the following items are f...