Introduction,Meaning & definition of marketing

 


Introduction

 Marketing is not  advertising but advertising is marketing.

       Marketing is not just advertising or selling however the truth is much more complicated than that marketing in both the analysis of products and Consumers.

           Whether you have a business or not marketing happens pretty much every day .Marketing is really important to understand because you are being marketed by everyone from everywhere. A good marketing helps the customers achieve their goals makes them feel better about themselves and has the power to truly change the world


              Marketing researchers test a product to see whether the target group respond positively and why it For example they can test a product, size, packaging or its price. sometimes the research reveals a market gap by then defining the need that no product fulfills which lead to the development of new product


Market Meaning

                 In order to understand the meaning of the word marketing we have to first understand the meaning of the word Market. 
The word market is derived from latin word 'marcatus'  means "a place" . 
             A market is a place where buyers and sellers interact to exchange goods and services

Marketing meaning

                               In simple words, Marketing is human action for human satisfaction . Marketing is communicating value to the customer or Marketing is positioning of offering better than the competitors or It is to identify and meet the needs of the consumer in a profitable way.

               There are mainly two needs of the consumer the met needs and the unmet needs .Good companies try to meet the needs of the consumer which are already met while Great companies try to fulfill both the met needs as well as unmet needs.

Marketing Definition

           The definition of marketing is easy to understand and memorize. This definition  is hidden in six letters.

C   C  D   V  T   P 

According to Philip Kotler - "Marketing is Creating Communicating and Delivering the Value to the Target market in a Profitable manner".


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